Having professional hosting services is crucial for any website. It serves as the foundation for your brand and business, so any server downtime could potentially harm everything you have built. If you are serious about your website, it is important to ensure that it is in good hands..
Choosing a web hosting company has become difficult due to overwhelming promotions.
If you are looking to get a web hosting account, here is an article we figured you might take a look at before getting carried away by tempting promotions and marketing gimmicks.
Here are some guides to make you a smarter consumer when getting your web hosting and domain account.
Read about the importance of domain name and hosting for your business
1. The “Free Domain” Gimmick
A free domain certainly sounds nice, however, It’s better to ask questions during the research process to know who will own the Domain and also make sure that the standard renewal fees costs are acceptable.
2. Read That Bandwidth and Disk space Terms
Bandwidth and disk space are terms often ignored by people shopping for shared web hosting services.
You should ask yourself, “What if my website becomes really popular overnight, and draws in thousands or millions of visitors? Will I pay a hefty charge for the huge data transfer?“
Of course, most websites won’t go past their bandwidth quota by high traffic alone, but if you provide some files for downloads on your website, it can potentially happen.
Get A suitable Hosting Package That Support Your Business Growth
3.Unlimited Storage’s Catch
Unlimited Storage seems like a great offer doesn’t it? That’s what some web hosting services want you to think. But, there is no such thing as “Unlimited Storage”.
Have you ever studied the TOS of your web hosting service thoroughly? If you’re like many people, you’ll scan it and don’t read it carefully. Somewhere in the TOS, there is a section that mentions CPU/Server Usage.
To sum it up, basically, it says if your website uses more than a certain amount of storage, it violates the TOS and will be subject to termination. Of course, it is necessary for just about every hosting services to have something like that in their Terms of Service to protect resources on their servers from improper usages.
However, many web-hosting services are using the CPU/Server Usage to get around their Unlimited Storage promises.
DOES YOUR WEBSITE NEED SECURITY WITH SSL CERTIFICATE AND SITELOCK SEAL? LEARN MORE ABOUT THAT
Since choosing the best possible domain name for your business website is an important decision that has long lasting effects. It is similar to choosing a company name – it requires time, thought and consideration. It is the starting point of your entire online identity, and it can make or break your business. Here are 5 tips on choosing the perfect domain name for your business.
1.Choose a Reflection of Your Business
Your URL is often the first impression a user will get of your business. Make it count by choosing a domain name that reflects a core aspect of your business, like what it offers or what makes it special. Ideally; you will want your domain name to match your business name. Alternatively; if there is a specific product that you want to brand, choosing a domain around that product can be beneficial as well.
2.Unique Over Generic
Your domain name is more than just a URL; it will be your company’s brand. You want a name that’s unique, memorable and will stand out in people’s minds. While a generic term might be an accurate reflection of what your business does or sells, it also might not be very memorable either. For example, if your business grows and sells apples, the domain name “BestApples.com” might be accurate, but there is not much to differentiate your brand from any other website that talks about apples. A unique brand name can be very valuable for your business for many years to come. Just ask world-renowned companies like Anthem, Lego, and Moz – to name a few.
3.Keep It Short and Sweet
When selecting a domain name, simplicity is important. A short name is easier to remember, and minimizes spelling mistakes. You do not want users to incorrectly type in your name and become frustrated, or worse, land on the wrong site. Select a domain name that is as concise as possible, and is very easy to type and spell. If you can not get your domain name down to one word, try adding a maximum of one or two words that help describe your company or brand. This is extremely useful if the extra word happens to be a primary keyword for your domain, which can help your site’s overall SEO in the long run.
4.Avoid Hyphens, Numbers and Acronyms
Sometimes when you are going through the process of selecting a domain name, you will find that all of your ideas are already taken. It can be tempting to stick with your original idea and just add a number or a hyphen to the URL. However, numbers and hyphens cause confusion. People who hear your website address, for example, will not know if you are using an actual number in the address, or if it is spelled out. This can hurt your business because users may not be able to find your business, or may end up in the wrong place. Similarly; choosing an acronym for your domain name can seem tempting – especially if your business has a long name – but people do not intuitively think about searching for an organization’s acronym. This can make it difficult for people to find your site, and just as difficult for people to associate an acronym with your business. This reflects the importance of domain name and hosting services also.
5.Register Your Domain Name
Your domain name will be with you for a long time. Changing the domain of your business to something else, especially after it has been established, can be a difficult process. Take your time. Thoroughly research before making a final decision. Check to make sure the name you want to use is not trademarked or copyrighted by another company, which could result in legal issues down the road. Lastly, check social media channels like Facebook, LinkedIn and Twitter to ensure the name is available on those platforms, too. This ensures that you do not buy a domain only to find out the name you want to market is already being used elsewhere by another company or organization.
