Guerrilla Marketing
is an advertisement strategy for any business to promote its services or products in a creative and unconventional way with a low budget.
The term guerrilla marketing was inspired by guerrilla warfare which is a form of irregular warfare and relates to the small tactic strategies used by armed civilians. Also, many of these tactics include ambushes, sabotage, and elements of surprise. Much like guerrilla warfare, it uses the same sort of tactics in the digital marketing industry.
In fact, it’s actually a very unconventional form of inbound marketing, in that it raises brand awareness among large audiences, without interrupting them.
Guerrilla Marketing in a Digital World
Digital marketing has given small companies with low budgets new opportunities to interact with the right audience. Guerrilla marketing and digital media can be a perfect way to grab a target audience together.
Both large and small companies have used guerrilla techniques in their online business, creating truly memorable campaigns.
Guerrilla marketing is unconventional, surprising, and full of energy. All of these can be accomplished online. and the use of digital advertising is already inexpensive this comes as an added bonus.
Simple steps to devising a Guerrilla Marketing plan for your business:
- write a creative and unconventional content/ script:
Successful guerrilla marketing is all about creativity and doing something that nobody has done before. To create a creative campaign, you need effective content that makes sense and appeals to the right target audience.
- effective video:
If the video has guerrilla potential and it appeals to the right audience, it will be published very quickly.
- Get the audience involved:
User-generated content can be more surprising and unconventional than anything your team may create. Facebook, Instagram’s photo competition, which asks customers to shoot short videos or share their stories with you can be an amazing guerrilla marketing technique.
- Live hangouts and events:
This is another highly inexpensive promo technique. Organizing a digital hangout can do a lot in terms of boosting brand awareness and creating a sense of loyalty.
For digital guerrilla campaigns to be successful companies don’t need to spend large amounts. So they just need to have imagination, energy, and time.
Guerrilla marketing is also an effective way for companies that provide an intangible service can advertise their products through unconventional channels as long as they have an effective marketing strategy.
