How to use Guerrilla Marketing in Digital Business

by Hadeel Khaled

Guerrilla marketing is an advertisement strategy for any businesses to promote their services or products in a creative and unconventional way with low budget.

The term guerrilla marketing was inspired by guerrilla warfare which is a form of irregular warfare and relates to the small tactic strategies used by armed civilians. Also many of these tactics includes ambushes, sabotage and elements of surprise. Much like guerrilla warfare, guerrilla marketing uses the same sort of tactics in the digital marketing industry.

In fact, it’s actually a very unconventional form of inbound marketing, in that it raises brand awareness among large audiences, without interrupting them.

Guerrilla Marketing in a digital world

Digital marketing has given small companies with low budget new opportunities to interact with the right audience. Guerrilla marketing and digital media can be a perfect way to grab target audience together.

Both large and small companies have used guerrilla techniques in thier online business, creating truly memorable campaigns.
Guerrilla marketing is unconventional, surprising and full of energy. All of these can be accomplished online. and the use of digital advertising is already inexpensive this comes as an added bonus.

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Simple steps to developing a Guerrilla Marketing plan for your business:

  1. write a creative and unconventional content/ script: 

     Successful guerrilla marketing is all about creativity and doing something that nobody do it before. To create a creative campaign, you need an effective content that make sense and appeals to the right target audience.

  2. effective video: 

    If video has guerrilla potential and it appeals to the right audience, it will be published very quickly.

  3. Get the audience involved: 

    User generated content can be more surprising and unconventional than anything your team may create. Like Instagram’s photo competition,which asks customers to shoot short videos or share thier stories with you can be an amazing guerrilla marketing technique.

  4. Live hangouts and events:

    This is another highly inexpensive promo technique. Organizing a digital hangout can do a lot in terms of boosting brand awareness and creating a sense of loyalty.

For digital guerrilla campaigns to be successful companies don’t need to spend large amounts. So they just need to have imagination, energy and time.

Guerrilla marketing is also an effective way companies who provide an intangible service can advertise their products through unconventional channels as long as they have an effective marketing strategy.


Finally I hope this blog post provided you with all the essential information you need to know about Guerrilla marketing. If you have any question, please write them down in the comments section below. We’ll do our best to answer as soon as possible.

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