Investing in brand awareness campaigns may only be the best strategy for your company if your company is as well-known as Adidas.

While agencies may recommend this approach, it often leads to generic ads that may or may not attract customers.

With context, flooding the market with your company name can be a good use of resources and attract difficult-to-convert leads.

Instead, a more effective strategy is to focus on targeted, performance-driven marketing that directly addresses your audience's needs and interests.

This approach doesn't have to be expensive, as many cost-effective marketing strategies are available. However, by taking the time to understand your audience and tailoring your marketing strategy accordingly, you can propel your startup to new heights and outperform the competition.