Client Overview
British Academy Hafr Al Batin School is a private school in Egypt that offers a British curriculum to students from nursery to secondary school. The school recognized the need to upgrade and redesign its website to improve user experience and attract more prospective students and parents.
Goals
The client's primary goal was to create a more user-friendly website that would make it easier for prospective students and parents to learn about the school's curriculum, faculty, and facilities. They also wanted to modernize the look and feel of their website to reflect the school's commitment to excellence in education.
Strategy
The website redesign and upgrade project began with a comprehensive analysis of the existing website. The development team identified several key areas that needed improvement, including:
User experience:
The existing website had a dated design and needed help to navigate. The development team proposed a modern layout with straightforward navigation and intuitive design.
Content:
The existing website needed more clear and more concise information about the school's curriculum, faculty, and facilities. The development team proposed new content showcasing the school's strengths and unique features.
Mobile responsiveness:
The existing website needed to be optimized for mobile devices, which made it difficult for prospective students and parents to use the site on their phones or tablets. The development team proposed a responsive design that would adjust the layout and content of the website to fit any screen size.
Branding:
The existing website needed to reflect the school's brand identity. The development team proposed a modern, visually appealing design to represent the school's commitment to excellence in education.
Implementaion
The development team began by creating a new design for the website, incorporating the school's brand colors and imagery. The new design was modern and streamlined, with straightforward navigation and an intuitive layout.
Next, the team developed new content showcasing the school's strengths and unique features. The content was organized to make it easy for prospective students and parents to learn about the school's curriculum, faculty, and facilities.
The team also optimized the website for mobile devices, ensuring that the site was responsive and easy to use on any screen size.
Results
The new website launched successfully, and the client saw immediate results. The new design and straightforward navigation made it easier for prospective students and parents to learn about the school and its offerings. The new content also helped showcase the school's strengths and unique features, which led to increased inquiries from prospective students and parents.
The responsive design was particularly successful, with many prospective students and parents commenting on how easy it was to use the site on their phones and tablets.
Overall, the website redesign and upgrade project succeeded, and the client was pleased with the results. The new design and content helped attract more prospective students and parents to the school, which will help the school grow and thrive.