What is an Elevator Pitch and Why Does Your Business Need One?

An elevator pitch is a concise way to introduce your business, highlight a key point or two, and make a connection with a potential client or partner. It’s called an "elevator pitch" because it’s meant to be short enough to deliver in the time it takes to ride an elevator with someone. If you unexpectedly meet a key person in the business world, how will you introduce your company, communicate its value, and leave a lasting impression—all before they step off the elevator?

Elevator pitches are essential whenever you encounter potential clients, investors, or business partners, especially in networking events or business meetings. A well-crafted pitch can open the door to new opportunities.

Who Are We?

Start by briefly introducing your business. Highlight what makes your company stand out. Create a clear and concise description that resonates with the person you're talking to, focusing on the most relevant aspects of your business. Instead of listing every service, emphasize the unique value that differentiates your company in the marketplace.

What Do We Do?

Next, focus on one or two key points that you want your listener to remember. For instance, talk about the specific expertise your business brings or innovative solutions you offer. The goal here is to build a connection by addressing how your company can meet the needs of the person or business you are speaking with.

What’s the Ask?

Conclude your pitch with a clear call to action, such as setting up a meeting or sending a proposal. This step is crucial to ensure follow-up and further communication. Make your request direct but not forceful, offering a path for continuing the conversation.

Tips for a Great Pitch:

- Tailor your message: Adapt your pitch to your audience.

- Practice: The more you practice, the smoother your delivery will become.

Follow-Up:

After delivering your pitch, it’s essential to follow up with the potential client or partner via email or LinkedIn. Remind them of the meeting, thank them for their time, and suggest a next step to keep the conversation going.

In summary, an effective elevator pitch introduces your business, showcases your value, and opens doors to new opportunities with potential clients or partners.