The website has a great importance to the company and it’s like a treasure for it. To know that importance you have to imagine this example: What if the person does not have an identification card? How will his life be? Will he be able to prove his identity? What will he write in his academic and professional certificates and how will people know him? …
Simply the answer to these questions is No . He will not be able to prove his personal identity anywhere, just like the company’s website. It is the personal ID of the company. The company name, address, field, products and services and all information about them are provided. The customer knows the company through its website.
The website has many benefits such as:
1. Communicate effectively with customers:
We also agreed that the identity of the company is its website. First thing that will occur in the mind of the customer to communicate with your company is to go to its website. And ,whenever the customer wants to know the products and services of the company he will go to its location…
The website is a new way to win new customers, not only strengthens the relationship with its existing customers but also makes new customers.
2. Saving lost time:
Instead of contracting with customers to find answers to their questions that revolve around the company’s products and services, these common questions can be answered in the website .
3 – Building the effective appearance of the company:
The website must be placed on (Business Cards, envelopes, pens, banners, etc.)
It is not professional for a company not to have a website for example on the business card, this will indicate the weakness of its position in front of its customers.
Similarly, on the Facebook page visitors enter the About us section to know more information about the company and when they do not find a website it is a weakness of the company to its customers .
4. Building competitive advantage among competitors:
After analyzing your competitor’s sites you will find weaknesses in their sites and then you can create a website more professional than their sites to satisfy the customers and make it easier for them to communicate with you.
5. Re-targeting:
Facebook has a feature to re-target visitors to the website, showing the right ads for each visitor.
The website is a great importance to the company and must be designed efficiently and attractively, which makes it easy for visitors to deal with it. To design the site with this efficiency, you should go to a professional e-marketing company in web design such as VADECOM
