We all heard of SEO companies and we heard about some marketing techniques that not all people used it called: SEO.
So, what are SEO services? And How can we evaluate SEO companies in Egypt?
First of all, SEO stands for Search Engine Optimization.
Second, It’s one of the most important marketing tools in the last decade which is being used in large companies regardless its field of business. Although, not all businesses used it well.
Maybe every SEO company in Egypt thought that marketing and sales are way important than searching for some keywords! But It’s not about some keyword searching, It’s a whole process that aims to rank your business as number ONE on the internet. Let’s know-how in detail SEO works.
How does seo work?
Seo processes are not complicated but comprehensive, as SEO has a great impact on increasing sales, building a strong brand image, and also attract new customers to your business.
Characteristics and specifications of seo
1- Seo services work on listing your business name in the first search results of all search engines like Google, Bing, and Yahoo.
2- Through searching on the most popular used keywords in your business field, and then including them in your website. You guarantee your company exists in the first search results.
3- When somebody searches on those keywords that have been used by you and some other companies, he will then find your ranking in the first results.
4- To guarantee a higher ranking you should search on the most popular keywords used in your field, and use them more in your website, keeping on the content quality.
5- After many clicks on your website link in the search results, your customers will be increased, and then sales. That’s what any SEO company in Egypt aims for in the first place.
SEO’s impact on both small and large businesses
It affects both of them in different ways:
SEO for small start-ups:
Through increasing clicks for the site, an increasing the number of customers, and building a strong powerful brand image in less time than you could imagine. It helps you start your own business in a professional powerful way that proves the strength of the project itself.
SEO for large corporates:
Not only small businesses that benefit from SEO services but also the largest brands use SEO as a basic marketing tool in their businesses, as in fact, it can keep the brand image as strong as it’s used to be.
And also using SEO for these companies give an image of the profession and high quality of the marketing team of the company, especially If they are an SEO company in Egypt, as herein Vadecom.
To sum up, we could say that general marketing is huge science, It has a little kid called: Digital marketing. As kid’s grown up, his needs and tools that feed him have grown up too. And If one of them has stopped or used in wrong way, that kid may stop growing up and evolving until somebody leads him to the right way at the right time to the right customer.