The main difference that separates a great brand from an average brand is the mentality of trying something unique in order to make the most out of any crisis.
The brands usually focus on what will happen after the crisis. They deal every crisis as an opportunity. The companies enhance the brand awareness with a whole new group of stakeholders by seizing the opportunity to manage it properly. The pandemic COVID-19 put the businesses, government, and the societies into greater challenge. It is not the strongest of the species that survive, nor the most intelligent that survive. It is the ones that are most adaptable to change. So, companies are adopting various ways for ensuring business continuity, improving the resilience of their supply chain or pivoting to innovative ways for forming revenue. This current crisis has a great challenge of keeping the daily demand for basic consumables such as respirator masks, gowns, visors and swabs.
Fashions can emerge from every crisis. The main item that has gained importance in the pandemic is the use of masks. It has become even a fashion or statement pieces, for some. Each company, even fast food restaurants, TV shows, and sports teams moves toward promoting the branded face masks. The wearable brands have become a part of our culture. Many companies placed their brand names or logos directly on new masks and sell them online and many small businesses have emerged with licensing companies for selling custom branded masks. Many businesses, small and large, have also taken the opportunity to make and sell cloth face covers. Mask-wearing is now considered a new fashion. With face masks bearing designer tags, the fashion-conscious would be motivated to wear them, thereby showing themselves to be smart, not only in the way they think but also in the way they look. Companies have also started campaigns to inspire and educate the public on the importance of wearing a mask to help minimize the spread of COVID-19. Even the face mask demand will persist after the coronavirus pandemic is over
The pandemic has changed the way we work in offices and it will directly affect the corporate culture. So, effective managers have to learn new ways for connecting with their employees and supporting them to grow and succeed in this new environment. The pandemic changes corporate culture at most companies long-term as businesses contend with a more remote workforce that lack the ability to connect in one room or even, in some circumstances, face-to-face. While it may keep workers safe, it will likely feel more sterile, less connected and perhaps involve fewer chances for employees to grow. The future will be of work-from-home culture and it will be encouraged by casual Zoom coffee breaks for checking in and seeing how employees are doing or getting creative with birthday celebrations and events that might have played a big role in the company culture pre-Covid.
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