The Facebook Pixel
it is a powerful tool that allows you to track visitor activity on your website and measure the effectiveness of your Facebook ads. It’s a snippet of JavaScript code that you add to your website, and it works by collecting data about visitors’ behavior, such as what pages they visit, what actions they take, and whether they make a purchase. it allows you to track the visitors of the website who visited the site in whole or on some pages and re-target them on Facebook with suitable Content Marketing and interests.
Imagine that you have three stages on the website that the visitor passes through to buy the product. The three stages are:
1-Visit the product page.
2- Registration on site.
3- Thank you page after purchasing the product.
Facebook Pixel lets you know:
- How many people visited the site and the product page but did not record its data?
- Several people visited the site and recorded their data but did not buy.
- How many people visited the site recorded their data and bought the product?
After knowing these results, you can re-target them with Content Marketing that suits them on Facebook.
How to set up Facebook Pixel:
1. Create Your Facebook Pixel:
Go to Facebook business click on the sign (=) and then click on Pixels. then Click Create a pixel. after that Name the Pixel.
2. Add the pixel to your website:
There are three ways to install the Pixel on the website and here we will consider the manual method “Copy Paste”:
– Click on the second method which is the manual method:
– Copy and paste the code into the header tag in the site and place it after the <head> tag and before the </ head> tag.
3. Make sure the Pixel works successfully.
– To make sure it works successfully download the Pixel plugin for Google Chrome from here.
If it is downloaded correctly, the </> icon will turn blue as shown in the picture, the number of installed Pixel units will appear, and you will also know if the pixel is working correctly.
Here are some of the key benefits of using the Facebook Pixel:
- Improved targeting: The Pixel helps you target your ads to people who are more likely to be interested in your products or services.
- Better measurement: You can track the performance of your ads and see which ones are driving the most conversions.
- Retargeting: You can retarget people who have visited your website but haven’t made a purchase.
- Custom Audiences: You can create custom audiences based on the behavior of your website visitors.
By effectively using the Facebook Pixel, you can improve the performance of your Facebook ads, increase conversions, and drive more sales.
Common Use Cases for the Facebook Pixel
- Retargeting: Targeting ads to people who have visited your website but haven’t made a purchase.
- Conversion Tracking: Tracking the number of conversions (sales, sign-ups, etc. ) driven by your Facebook ads.
- Audience Building: Creating custom audiences based on the behavior of your website visitors.
- Lookalike Audiences: Create lookalike audiences based on your existing customers.
