B2B Marketing Agency for
Industrial and Technical Companies
Your buyer researches you for months before the first call.
- Built for decision makers, not consumers
- One system: website, ads, SEO and CRM
- Server-side tracking as standard
- 20 industries, each with its own page and playbook
- 14 years across Egypt and the Gulf
VadeCom is a B2B marketing agency for industrial, technical, export, contracting and professional-services companies in Egypt, Saudi Arabia, the UAE, Oman and Iraq. We do not sell campaigns; we build the system your buyer meets over the months before the first call: a bilingual website that passes vendor qualification, visibility in Google and AI answers, LinkedIn, Google and Meta campaigns aimed at buyers by job title, server-side tracking, and a CRM that holds every inquiry. Everything is reported as qualified pipeline and cost per qualified lead, and every asset is documented and organized.
- B2B only · founded 2005 · Cairo
- One system: website, tracking, CRM, ads, SEO, AI visibility
- Arabic & English written natively
- Judged on qualified pipeline, not impressions
- Integrated systems from $800/month
B2B buying does not look like consumer buying
Your buyer is not one person: a commercial decision maker, a technical evaluator and a finance approver — three people with three different questions, on a cycle that runs for months. VadeCom builds the one system that answers all three: a website that survives technical scrutiny, campaigns measured to real revenue, and a CRM your sales team actually uses.
What an integrated B2B system actually includes
Most companies buy these five things from five different suppliers, then discover none of them talk to each other. We build them as one system, so a click can be traced to an inquiry and an inquiry to a deal.
A site that survives technical review
Specifications, certifications, project evidence and capability pages — the material a technical evaluator needs before recommending you internally.
Visibility where buyers look
Search rankings and presence in AI answers for the terms your buyers actually use, in Arabic and English, plus paid search on procurement-intent queries.
Campaigns aimed at decision makers
Google Ads for active demand, LinkedIn for reaching roles by title and industry when search volume in your category is thin.
Measurement that survives ad blockers
Server-side tracking as standard. Browser-only measurement loses events, and lost events mean the ad platforms optimise on partial data while you pay for it.
A CRM your sales team uses
Every inquiry lands with its source attached and stays attached through the pipeline — so you learn which channel earned the deal, not which one got the last click.
One partner accountable for all of it
No handoffs between an agency, a developer and a tracking consultant, each explaining that the problem sits with the other two.
How an engagement runs
No twelve-month strategy document. We fix what blocks inquiries first, then build the parts that compound.
- We look before we adviseA 30-minute call and an audit of what you have: site, campaigns, tracking and how inquiries reach the sales team today. You get the findings whether or not you engage us.Week 1
- Fix what is losing inquiries nowUsually the conversion path: forms that fail silently, pages with no way to enquire, tracking that never fired. This is the cheapest work and it pays first.Weeks 1–3
- Capture the demand that already existsPaid search on procurement-intent terms, pointed at pages built to answer them. Inquiries start within weeks because the demand is already being searched for.Weeks 2–6
- Build the assets that compoundCapability and industry pages, Arabic and English content, and the search visibility that keeps producing after the ad spend stops.Month 2 onward
- Report against pipeline, not impressionsInquiries by source, and what happened to them. If a channel is not producing qualified conversations, we say so and move the budget.Monthly
B2B marketing by industry
Every industry answers to different decision makers. Pick yours to see how the system is built for it.
- Industrial & Manufacturing B2B Marketing Reach decision makers before the shortlist is written
- Construction & Contracting B2B Marketing Win more tenders and procurement inquiries
- Heavy Equipment B2B Marketing Dealer, rental and project inquiries
- Oilfield Services B2B Marketing Vendor qualification with operators in KSA and Egypt
- Oil, Gas & Energy B2B Marketing Get qualified by national oil companies and operators
- Logistics & Freight B2B Marketing Qualified shipping and supply-chain inquiries
- Import & Export B2B Marketing Reach overseas buyers, suppliers and trade partners
- Food Export B2B Marketing Attract importers, distributors and retail buyers
- Packaging B2B Marketing Reach FMCG, pharma and export buyers
- Healthcare B2B Marketing Reach hospital decision makers
- Medical Equipment B2B Marketing Imaging, surgical and hospital-consumable lines
- Software & Technology B2B Marketing Reach IT decision-makers and build real pipeline
- Professional Services B2B Marketing Win high-value consulting and advisory engagements
- Financial Services & Fintech B2B Marketing Compliance-aware credibility with corporate clients
- Printing Equipment B2B Marketing Supplier marketing for print and production equipment
- Automatic Doors B2B Marketing Project and specification-driven inquiries
- Tourism & Travel B2B Marketing Reach Gulf travel buyers and trade partners
- Hotel & Hospitality Marketing Direct bookings instead of OTA dependence
- Education B2B Marketing Enrolment and corporate training contracts
- E-commerce Marketing Owned sales channels instead of rented marketplace traffic
A 30-minute audit call — we look first, then advise. No obligation.
Where we work
Procurement culture differs by market. These pages cover how B2B buying actually works in each.
The services behind every engagement
- B2B Website Design Sites that survive technical scrutiny
- SEO & AI Visibility Be found when buyers search
- Google Ads Management Capture active procurement demand
- LinkedIn Ads Reach decision-makers by title and industry
- Meta Ads Management Demand generation measured to revenue
- CRM Implementation Connect campaigns to the sales pipeline
- Server-Side Tracking Recover the conversions your pixel misses
- Marketing Automation Nurture long B2B cycles automatically
What companies ask before they engage us
The questions that come up on almost every first call.
What does a B2B agency do that we cannot do in-house?
How long before we see qualified inquiries?
What does it cost?
Do you work in Arabic and English?
How do you measure results when deals close offline?
Which industries do you work with?
Book a B2B Marketing Consultation
Tell us about your company and market. We reply within 24 hours.
Integrated B2B marketing systems start from $800/month.